“Cheers”: A Semiotic Analysis by Berger In Arthur Asa Berger’s essay, he conducts a semiotic analysis of the comedy television show “Cheers.” In his analysis of the show he points out many characteristics that refer to semiotics. Even though one could not agree with all of his findings, many of them are reasonable. One discrepancy someone might have with his ideas is that he applies his analysis to simply one episode rather than the entire series. Berger could have been able to conduct a more thorough examinat ....