"Dealers of Lightning" the legendary story of Xerox’s Palo Alto Research Center (PARC). Written by Los Angeles Times corespondent, Michael Hiltzik. The Book brings together moments behind the research labs trailblazing technological achievements. Hiltzik also gives you vast amounts of insight and information about such people as Jack Goldman, Xerox chief scientists who convinced the corporation to sink tens of millions of dollars into PARC, while acknowledging that it may never pay off; Alan Kay PARC’s philosophical soul, who was ....