Ing. Ivan Kopriva, Managing Director of the SESAM Formula Table of Contents Introduction. p. 3 The Czech economy p. 3 Euronova p. 4 Brief profile of Euronova’s retail store chains p. 5 The Marketing Concept p. 6 Conclusion p. 8 Appendix I: Division of FDI in the Czech Republic p. 10 References p. 11 Introduction Royal Ahold N.V. is one of the biggest players on the food and beverage retail markets as it owns or franchises about 3,200 supermarkets, hypermarkets, and discount stores in 17 countries. Royal Ahold (hereafter refer ....