ss Model Selling businesses, products or services has become much more complex through the Internet. As Hugh Patission mentioned, “The E-Corporation - Competition today is not between products, it's between business models”. This explains the complexity of the whole marketing of a product or service via net. Which way is more efficient, cheaper, updated, or which model to use for a specific product? Should companies go directly to consumers via the Web or protect their traditional channels? These are the daily questions of many cor ....