One of the most popular Internet myths claim that building an online store is easy: All the customer has to do is point, click, and buy. But in reality, successful e-commerce is far more complex and unlike any other web site project you have tackled in the past. Before that first cyber buck finds it’s way into your bank account, you need to do considerable research and planning. To get started you can begin thinking about all the issues that need to be addressed before you can even put together a successful online business plan. You can ....