and the effect on employees and consumers. · Consumers Direction: · On-line research (On-line Magazines, News Groups) · Human Resources Why the topic is important: · Mergers have affected our group, and it is a growing trend in the American businesses today. Relevant Terms: Merger A merger is achieved when a company purchases the property of another firm, thus absorbing them into one corporate structure that retains its original identity. Consumer Consumers are everyday people who buy goods for personal use. Consumers have the rig ....