The incredible idea behind taking a course such as Theories of Persuasion is that a student can discover the principles and theories behind everyday decision making and beliefs. What may seem like simple ideas, in reality, are very complex processes. Fishbein and Ajzen, two researchers being discussed in class, brought to light their theory known as the Theory of Planned Behavior. In it they describe the intricacies of building attitudes and making behavioral decisions. By providing a brief summary of the theory, a real life example that d ....