Why to American Consumers The United States ad industry consists of many ad agencies whose job it is to make sure that the American consumers buy their clients products. As many people get smart enough to look past the physical eye tricks the ad may play on them, the ad agencies has turned to subliminal messages to get their message across. From garbage bag advertisements to the advertisements for the hardest type of liquor you can buy, subliminal advertising will almost always affect you without you even knowing it, and its perfectly legal ....