Attempt to define the vampire genre by tracing it's history. Discuss also the importance of generic conventions and audience expectation. When discussing vampire genre we must first try to define what a genre is. A genre is a particular type of media commodity. It has certain features and characteristics that are recognised by audiences because is repeatedly used. However, they can never clearly be defined as there is never a set definition to one genre. There is what the audience expects which is quite often for filled but in addition to that ....