has always strived for the best presentation of his work, he has become a master printer, revitalizing the platinum-palladium process as well as working with new techniques. The combination of innovative photography and meticulous printing has made one of the most significant photographers of the twentieth century. "Photographing a cake can be art," said when he opened his studio in 1953. Before long he was backing up his statement with a series of advertising illustrations that created a new high standard in the field and establi ....