"God helps them that help themselves" (Poor Richards Almanack, 722), a phrase commonly quoted from "Poor Richard's Almanacks", illustrates the types of selfishness often seen during Benjamin Franklin's time. Or does it? Is wanting and striving for a better self so bad? Would the reader of such phrase think to himself "Wow, the author is really self-absorbed" or "The author must be a hard worker who values self improvement"? Either way, the real question is why doesn't it say "….. those that help others" instead "….. them that help themselv ....