Issues to Consider When Implementing a Corporate Code of Ethics Business leaders are talking more today about ethics than in the past few decades and society is demanding it. When President Eisenhower held presidency, our society trusted big corporations and did not question their motives or actions. The American people felt that whatever the corporations were doing would benefit the people and the country. Then came the Nixon/Watergate scandal and it was during this era that America’s innocence and naiveté was broken. The public began to ....