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Marketing Of Honda Motorcycles In The USA
Word count: 1670 | Approximate pages: 7
The American Honda Motor Company was established as a subsidiary by Honda
in 1959. During the 1960's the type of motorcycles brought by Americans
underwent a major change. Motorcycle registrations increased by over
800,000 in five years from 1960. In the early 60's the major competitors
were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and
Motto - Guzzi of Italy. Harley-Davidson had the largest market share with
sales in 1959 totalling a6.6 million dollars. Many of the motorcycles
produced were large and bulky and this led to ....
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