Organisational or corporate culture is widely held to refer to a system of shared meanings held by members that distinguishes the organisation from other organisations, that is a set of shared key characteristics or values. The culture that an organisation has will play an important part in its success in its market sector. Likewise an organisation's continued success will depend to a large extent on the ability of the leadership of the organisation to perpetuate that culture. A large, established organisation in a mature market is likely t ....