I think that in order to increase sales to students and faculty, the College Bookstore must address and improve the areas of merchandise selection, staffing, and merchandise organization. My recommendations are based on the conclusion that these factors majorly contribute to the potential patrons decision to shop elsewhere. The main competition is Walton's and the Campus Drug Store, of which combined hold 72% of the students and faculty as patrons. RESEARCH METHODS In response to your search for viable ways to increase sales to st ....