Recently while reading Surfer Magazine I came across a fascinating article called "". At first I thought it would ge just another "Environmental Complaint" or whining session. Surfers are always concerned with the ocean and the safety of using it. I was surprised to see a new view or perspective being used. In the past, oil contaminations were always told of from an etic point of view towards the oil industry. In this artilce, the author connects with the surfers and the oil industry as being part of both of them (Emic). His discuss ....