In today's competitive society, a person strives for perfection, due to the fact that so much emphasis is placed on one's outer appearance. No matter who we are or where we live, society puts this pressure upon us. We are typically faced with this pressure by models on television and in magazines. Companies seem to have targeted women more so than men. They usually use women with good looks and nice figures to advertise and market their product. When companies use these women in advertisements, it is setting a standard that other women feel th ....