The University of Southern California: The Teddy Bear Massacre Like so many other traditions, the burning of the bruin was put on the chopping block recently. The long running University of Southern California spirit activity consisted of throwing a large stuffed bear in a bon fire the night before the football game against their rival, the University of California at Los Angeles. The Black Student Union and other student organizations recently questioned the event. Their concern was that the event too closely resembled past lynching of Africa ....